A website’s first impression can make all the difference in attracting new customers or scaring them away for good. Providing a positive experience for new visitors is crucial for conversion and digital marketing is a key element in making this happen. Ease of navigation, clear direction, and concise language are just a few examples of […]

The Importance of a Good First Impression

Like most people my age, I spend a lot of time on the Internet. Whether it’s social media, Netflix, or playing games, I always have my phone, iPad, or laptop by my side. My favorite activity I find myself spending the majority of my screen time with is online shopping. Retailers such as Amazon, Etsy, […]

How Important is Digital Marketing?

The term Digital Marketing might have been thrown around since the early 90’s, but from the looks of it more and more people have become familiar with this term in recent years. If you were to ask me before starting my studies at NWTC I couldn’t give you a solid definition. But another thing I […]

Hey, have you heard of Digital Marketing?

When I was growing up marketing was much more isolated. Sure, big companies had their TV spots that had the newest and greatest items, the professional sporting teams were pushed out to the masses, and you would read about events and products in magazines, but many times these were passed by the time you even […]

What makes digital marketing so important personally and professionally?

The forefront of marketing all began years ago, in 1622 also known as propaganda. Propaganda was then as now about convincing large numbers of people about the veracity of a given set of ideas. changingminds.org Bernays, E. (1928) One of the vital parts of how the world works, is through propaganda which is the backbone […]

Propaganda?

https://assets.entrepreneur.com/content/3×2/2000/20190820185239-GettyImages-985550942.jpeg What do we know about Digital Marketing? Digital marketing is a great opportunity to promote products or services online. In our day’s technology develops very fast, and the internet plays a very important role in our daily life. Moreover, new internet technology provides an opportunity for marketing. Using new internet technology businesses can promote […]

Digital Future

Why do you click on an Ad? What sets each of them apart? Recently, I began searching for a few items that were needed around the house. Upon each search, I found a few Paid Search Ad’s for each topic. But which one is the one meant for me? Which one is the one that […]

What makes a good Paid Search Ad?

Photo by Adem AY on Unsplash In today’s digital landscape competition is high. For any business to find success, they must create and share media content whether that be in the form of images, videos, blogs, or podcasts. According to Sprout social, “93% of marketers say social media has accelerated competition in their industry” “93% […]

How to Create your Social Media Plan in 5 easy Steps for Beginners

When was the last time that you heard the term Digital Marketing? Has this been defined to you? Unbelievably, digital marketing is all around us. This is the marketing that we see on digital channels such as social media, search engines, and even websites. Look back on the last time you were online shopping for an […]

Digital Marketing? Say what?