Copywriting is the art of producing text for promotional, marketing, instructional, or advertising purposes. In digital marketing, content writing is all about educating or entertaining, and copywriting is all about persuading. You’ll typically perform content writing when creating organic website content. In comparison, you’ll perform copywriting when creating paid ads and other pieces of sponsored text content. Copywriting is one of the elements of effective digital marketing and a very lucrative career opportunity as businesses are always looking for copywriters to help them increase sales either as a freelancer or as a full-time offer.
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